An electronic commerce site should organize campaigns to increase sales. Below you can find some changes that ( are of paramount importance in terms of announcing campaign wisely ) we recommend you to make on your website to support it when you make any campaign.
Say our campaign is Free Shipping.
Researches (Harris Interactive, July 2008) show that 60% of online shoppers find “Free Shipping” phrase attractive. So by making Free Shipping campaign and announcing it well you can think it will be successfull.
1. Meta Tags and Explanations
For meta tags, you need to enter “Free shipping” phrase to the description section of product and to product name. Because when a buyer makes a research on search engines by entering iphone+free shipping, your site will be in the top position in search engine results page. If you have a successful SEO ( Search Engine Optimization ) on your site, for the product name will appear in the URL as well, the whole page of site will consist of coherent and optimized keywords and/or key phrases.
2. Google Ads
Especially on your Google Adwords ads “free shipping” phrase must be specified. The fact that “free shipping” is a reason for preference should not be forgotten.
3. E-mail Marketing
If you send e-mail you should definitely type your campaign title to “subject” field. Message must be clear and understandable and in an e-mail you should be careful not to give more than one message.
You can contact the companies that meet your criterias and enable you to send mass mails to the segmented users.
4. Inform
By creating a box like “inform me of future campaigns”, if you gather your visitors’ e-mail addresses, you can announce your campaings to them. You should also provide your users an unsubscription link. Opt-in e-mail marketing has a high conversion rate.
5. Building Relationships with Members
If the campaign will be active for a period of time, it is asked to fruition soon. You can think of such a method like giving bonus or commission to the team that announce the campaign or sell a product.
6. Other Announcements
You should support your campaign on social networks and micro blogs ( facebook, twitter, friendfeed), on your own corporate blog, with signature, sms, intranet that you will add to your e-mail.
7. Home Page
It is important to announce your campaign with banner ads in a visible way, but it should be noted that it must be removed immediately when the campaign is over. Performance of these banners and conversion rates should be monitored with tools like Google Analytics, the data should be collected for the next campaign.
8. Category Pages
If you will keep specific product or category within the campaign “free shipping”, you should specify that in those product or category pages as well.
9. Product Pages
If a product is associated with “free shipping” campaign you can announce it right next to buy button.
10. Shopping Cart
If “free shipping” campaign requires a price over a certain amount, you can use the message of the campaign as “carrot”. After each product that is added to cart, you can send your customer such a message as ”10$ remains to take advantage of free shipping campaign.”
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There is obviously a lot to know about this. I think you made some good points in Features also.