Below you can find a few easy-to-perform campaign examples which are also used by many successful sites in order to increase your eCommerce sales.
- By tracking e-mail addresses or usernames of your customers, you can offer them particular discounts or promotions for a given number of purchase that they made. So you can capture customers’ loyalty.
- You will get %10 discount on each purchase that you will make from http://online-business-store.imoneytize.com/ after your 3. order. ( Example )
- You earn +1 discount on each of your orders from http://online-business-store.imoneytize.com/ , on 2nd order %1- , on 3rd order %2….. It is in your hands to get up to %15 discount on later orders.
Note: You must always specify the upper limit on this type of campaign. Such as ‘The highest discount rate is 15%’
- “We have a gift for you on 5. purchase you will make on our site!” you may be offering a gift product like this.
- ” You can choose one of our gifts on your 3rd purchase you will make on our site!” In such a way you can have one among multiple products chosen and send along with the purchased product.
- You can send announcements to your customer list via email. So you can remind your customers ( customers that have made purchases from your store before ) of yourself and offer them special advantages.
- You can provide a 10% discount for example for your customers that make purchase with coupon codes you will send via email.
- You may be offering special prices for those who come to your site by clicking the informative email that you send ( about a few products ). Therefore, you need to display these products on your site in a way that can be reached only by clicking the emails you send, the products that normally can be seen with current prices.
- You can offer free shipping to customers. You should compute your costs / expenditures by taking the size and weight of products, and prepare an approppriate campaign compatible with your business structure.
- Offering free shipping for purchases over a certain amount is a standard implementation of many large sites.
- You can offer a shipping promotion for a number of orders: ” shipping is free on your 3rd order!” ( example )
- You may want to offer free shipping according the number of products in the cart.
- You can try to reach the potential around your current customers.
- You may want to offer your customers gift vouchers or discount for the 1st purchase of their friends that they referred to your site.
- You can offer those who buy one of interconnected products , others with certain discounts.
- You can offer discounts according to the number of products in the cart. Such as “5% discount for 3 orders”. Such campaigns should be announced and promoted with applications like email or banners etc.
First of all, in order for success of a campaign , satisfactory infrastructure and information are needed. you should at first step structure your campaign and then illustrate the information flow. Unless you manage to deliver a promised gift to customer for a given reason and unless you manage to track it because of a problem; you may lose your customer forever, may be subject to negative ads and even may suffer from consequences in terms of law.
Another issue is the prices. The most important advantage of internet for users is the fact that they can see, when they search for a product, at what prices that product is sold on hundreds of different stores. So, product price becomes as an important variable as a safe shopping in the decision process of customers. If your prices are not updated in time and too much for the market especially big brands, your campaigns may not reach your goals.
Related posts:
Posted in 
Tags: 
