Now that you must have done some reseach and come to a point. So, next is to create your website. There are two ways of doing that;
- You will do it on your own ; that is, you will buy a software and use it or,
- you will get a software company to do it for you
Choosing the right company for software or design is not so easy, requires some research. You can examine designers of the application appropriate for you, contact the designer companies of the websites that you like. It’ll be helpful for you to examine the companies that will be suggested to you by your customers, suppliers or other channels.
i. Home Page
Home page is the most important advertisement of your s if it is incapable of providing visiters with what they need simply, they will leave it.
ii. Images
Using right images on the internet may be more effective than hundreds of words. You need to get the fine adjustment between charm and download speed. A very charming but too big image may lead your visiters to wait for minutes cause of existing connection speed types and even to leave your site. Load time of pages vary depending upon the size of the image and the colors used on the site.
There are 3 ways of preparing the images to use on website;
1.) Using Digital Camera: Ideal way of taking photos of your products. Images can be uploaded to your computer directly. JPEG is the most ideal format to use on your website.
2.) Using Scanner: If your images are on paper, ten the most ideal way is to scan them and save to computer. For a quality image 150 dpi and reducing the site is necessary.
3.) Searching On The Internet:You can use product images that belong to someone else, without opying and to the extend that you are permitted. You can search for images using “image search” of search engines like Google.
As you may know images files are usually big-sized and proportionately their download speeds shorten. You can use JPEG or GIF format to compact images.
Many free softwares enable you to apply this compacting.
iii. Intermediate Programs
If you have the tpe of contents that can only be viewed or used through intermediate programs that must be already installed on visiters’ PCs, you should put necessary links somewhere on your site so they can download.
iv. Statistics
Do not forget to track your visiters.Keeping track of the number of the visiters per day, week or month; their behaviours, their tendencies,; what they do on your site, where they come from , average time the spend surfing on your site etc.,. are important informations. According to these informations you can fix something wrong or adjust it, make comparisons between pages and links that get clicks etc.,. You can reach such a service by putting a “counter” on your website. You can take advantage of the applications for e-commerce tracking provided for free by Google Analytics.
v. Inbound Elements
Keywords-Tags: Usually, users search for products by typing related keywords on search engines. Therefore, you need to determine keywords that describe your business, products and/or services.
Whilst submitting your site to search engines and/or web directories ( Dmoz ), you are asked for a sentence or two that describe your business. At that point if you have already made research about your competitors and managed to prepare an optimized description , it is not a dream to get one step ahead.
Use the links below to ad your site to search engines/directories:
http://help.yahoo.com/help/us/dir/suggest/suggest-01.html
Moreover, search engines will index your site with their automatic applications (spiders). So it is important to get your meta keyword and description already be in place.
However, you may get punishment because of the repeated keywords, for search engines will perceive it as spam. One should be careful in doing online business in order to make money online and maintaine the business and success.. There are many free meta tag creater on various sites. So you can create your meta tag and copy it to your website.
http://www.developingwebs.net/tools/metatag.php
http://www.submitcorners.com/tools/meta
http://www.vancouver-webpages.com/META/mk-metas.html
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