Each online store wants to increase sales, grow their business and miximize their profits. For many stores, total amount of sale revenue ( endorsement ) is the criterion of primary importance. However successful stores are in the tendency of monitoring/tracking several variables as well that have positive effects on increasing their revenue and profits beside sales volume. And they take advantage of web statistics when doing so. Below are some of these criterions that Make Money Online | imoneytize.com offers you.
1. Page Rank:
Your Page Rank ( PR ) indicates your site’s position in search engine results page ( Not your PR is your position number ). The bigger page rank your site has, the better results in search engine results page you will have. For example if you are blogging in Make Money Online niche, it will be important to appear in the first page when a research is performed with keyword “Make Money Online”. So, it would be advantageous/usefull to optimize ( or have it done ) your sites’s keywords for better rankings. Unless you come in first page of search pages, it will be very difficult for customers to find you. So, Search Engine Optimization ( SEO ) is a very important element of E-Commerce.
2. Analysis of Viewers And Purchasers Must Be Good:
Viewers are the visitors. Purchasers are those who have their visits resulted in shopping. After any campaign od ad, the ratio between visitors and purchasers must be tracked well. If the rate ( Conversion Rate ) is increasing, meaningly your campaign is successful. Moreover, it is important to interpret correctly the visitors’ entry and exit pages of your site. If majority of your visitors enter through your home page and then leave through home page again, you can conclude that they have come by mistake or that they could not find what they have been looking for. In this way you can see which campaigns of yours work which don’t, which of them converts visitors into customers, etc.,.
3. Visit route:
You must analyze well your visitors’ behaviors such as how they come and go by clicking where and how they have the shopping resulted. For example, if it is a major number of visitors who perform a research when they come to your site, you should conclude that your home page design is not easy to use or easy to navigate for visitors. At the same time the route that the purchasers take is the route that you are going to use for cross-selling. Also you should take into account an alternative design and content for the page or pages that get(s) maximum exits. If you welcome the visitor well enough at the entry and make them feel comfortable during the visit, that will result in purchase or purchases inevitably.
4. Offline Sales:
Many visitors may visit your site for price research. You should prepare the services that you are going to offer them when they come to your physical store or when they make a phone call. If your visitors leave your site after reviewing your product catalog, you may want to consider being treated this way.
5. Back Shoppers:
Represents your important and loyal customers. You may want to consider this as the fact that the visitors who have purchased a product before and come back again to make another purchase, the fact that they have been satisfied with the service/product they purchased, the fact that they will be your regular customers. So it is of vital importance to track the visitors who come back. If you know what these people have bought before, it is also likely to be able to make cross-selling.
6. Average Time Spent on Site:
The time visitors spend on your site is very important. This demonstrates how long you can keep your visitors on your site. Some efforts are needed to reduce Bounce Rate ( 1-10 seconds ).
7. Abandonment Of Shopping at the Last Moment:
You should track visitors who give up/ cancell shopping when they were just about to complete the purchase and what they want to buy. Such various reasons as awkwardness, etc., of your site may cause this. Must be discovered and fixed immediately. Otherwise you will continue to lose visitors.
8. Average Page Views:
Represents the number of pages visited per visitor. it increases in direct proportion to the average time spent on site. Must be at least five pages. If it is lower then you should adjust / fix your site’s navigation.
9. Browser Capabilities:
One of the reasons of the insufficieny in converting the visits to sales may be the fact that the popular web browsers do not display your site’s content properly. You can perform function and usage tests of your site’s payment steps with popular browsers.
10. Purchase Visits:
You should track the visits that resulted in purchase behavior and the sources that send you traffic. By examining statistics such as Google Organics, banner campaign, press releases , you can analyze effective campaigns.
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