Search Engine Optimization, shortly SEO, you may already know what it is, is of paramount importance in order for your site to be found by search engines, to be indexed and thus to have a higher rank in search engines results page and thus to be found by internet users. To get a more powerful place in the internet world, you better know Search Engine Optimization ( SEO ) rules and apply to your website. So you can eliminate the differences ( largely dependent on time ) that exist between your site and others because of such reasons as the age of domain, pagerank ( often calculated according to the number of links that point to your site (inlinks)) and you can close shortage of your site in Google Organics search results. Below you can find a few tips related to how to optimize your site for search engines:

Using Keywords / key Phrases

1. Important keywords for the webpage should be used in Title Tag.
2. Within the text on the page, content should be rich in terms of keyword.
3. Use keywords marked with H1 tag.
4. Key words must be found in the domain name.
5. URL should include keywords ( product and category name )
6. Keywords marked with H2, H3 tags should be used.
7. Images should be defined and explained by being tagged with “alt” attribute.
8. Keywords within the content should be marked with <strong> and <bold> tags.
9. Meta Description tag should also include keywords.
10. Keywords should be specified in the Meta Keywords tag.

Page Properties

1. In the internal link structure of pages, page’s popularity, navigation should be well analyzed.
2. Links should go to external sites suitable in terms of quality and content.
3. The fact that the age of pages is an important factor for SEO should not be forgotten.
4. Links should not be broken.
5. The rate of indexable content should be increased and contents that cannot be indexed should not be preferred.
6. The quality of document content (in the site should not be on the same page, content from other sites should not be quoted)
7. The frequency of updates is an important factor for SEO ( Search Engine Optimization ) for it will tell search engines that the site is active.
8. It is recommended not to exceed the total number of 4 “/” used in the page’s URL.
9. Compliance with the rules and the correct spelling of words (different usage, synonyms can be displayed on the page) should always be taken into account for it has effect on SEO ( Search Engine Optimization ).
10. Accuracy of the site’s HTML, with the HTML validation tools, site suitability should be checked regularly.

Site – Domain Properties

1. Inbound links, the popularity of inbound links is important.
2. The age of site is also important in terms of SEO.
3. The appropriateness of the titles (Anchor Text ) of inbound links also effects Search Engine Optimization of a web page.
4. Keyword appropriateness of authority sites that link to your site.
5. New incoming links and the speed of increasing link popularity of a webpage is of vital importance. ( As an off-page SEO rule ).
6. Appropriateness of search terms with the content of the page (using the keywords as an explanation of the link).
7. Time spent on site, CTR ( Click Through Rate ), direct visits, bookmark analyses.
8. Manuel authority given to sites by Google, priority ( Wikipedia, amazon,…
9. Top level domains of the sites: edu, gov, us, ca, etc. ( Having backlinks from this kind of domains will effect your ranking in the search engines results page in a positive way.
10. Number of pages added to the website over time and its frequency, the increase of the number of pages that are indexed should also be considered as an important factor for better rankings and successful SEO ( Search Engine Optimization) .
11. Number of the queries for site – domain name.
12. Accuracy of the site in the Google Webmaster Tools, Bing Webmaster Center, Yahoo Site Explorer; defective / broken links.

Properties of Internal Links (Inlinks, Inbound Links)

1. Compliance of link description (Anchor Text) with search terms, <a href:”">Link Description</a>
2. Popularity of the site that links to your site. ( PR (Page Rank), Alexa Rank, etc…)
3. Similarity of the webpage that links to your site in terms of content.
4. The age of the links (links to pages that should be available)

For a successful Search Engine Optimization ( SEO ), the abovementioned tips / criterias should always be taken into account. Search Engine Optimization is indispensable for any company that is engaged in eCommerce or for home business owners in order to be found by potential customers out there. It should not be forgotten that Search Engine Optimization is one of the must-be components of online marketing.